I had the opportunity of working with mobile games juggernaut King on redefining their brand when it comes to facing advertisers on their platform. They wanted to be known for more than just Candy Crush, and instead as a staple platform for advertising within their games. We approached them with a new color scheme, an dynamic way of showing characters from all their games, and realligning the design of their narrative to better highlight their story with bold statements about their brand.
Creative Direction / Strategy - David Walker
Lead Designer - Danny Rutledge (me)
Designer - Jay Fleckenstein
UX - Toby Marlow