Kirin Ichiban

Branding + Content Design

Using elements from Kirin Ichiban's iconic logo, I repurposed the parts to create adventurous landscapes in a modern aesthetic. The goal was do differentiate Kirin among other Japanese beers and give it an adventurous style it can own. The results were a unique system for compositions to freely come together being active, coloroful, and artful.


Branding, Social Content, Visual Language, Hero Visual, Out Of Home content

Designed at Carrot
Creative Director – Elaine Andrade
Motion Designer – Adam Rozanski

kirin 2
Kirin sq 1 copy 2
Kirin Street Poster
kirin 2 copy

All of this sh*t belongs to Danny Rutledge.
If interested in more please contact me by email