Kirin is a legendary Japanese beer company established in 1885 and has a rich and exciting history in Japan and abroad.
Art Direction + Lead Design
Creative Director – Elaine Andrade
To define the mood / mindset for Kirin's sense of adventure from specific occasion to specific mindset. Develop a branding through an exciting and adventurous lens to match their "Ride the Beast" messaging.
Using elements from Kirin Ichiban's iconic logo, I repurposed the parts to create adventurous landscapes in a modern aesthetic. The goal was do differentiate Kirin among other Japanese beers and give it an adventurous style it can own. The results were a unique system for compositions to freely come together being active, coloroful, and artful.