Branding + Content Design
Using elements from Kirin Ichiban's iconic logo, I repurposed the parts to create adventurous landscapes in a modern aesthetic. The goal was do differentiate Kirin among other Japanese beers and give it an adventurous style it can own. The results were a unique system for compositions to freely come together being active, coloroful, and artful.
Branding, Social Content, Visual Language, Hero Visual, Out Of Home content
Designed at Carrot
Creative Director – Elaine Andrade
Motion Designer – Adam Rozanski