Superduper

Superduper is a pin & other goods brand that I started in 2015, steadily releasing different designs throughout its lifespan to add some fun flair to your everyday. Enamel pins, keychains, patches, and embroidered T-shirts.

Role
Product + Packaging Design, Creative Direction

Challenge
Creating a brand out of thin air, developing a brand voice, illustration and branding tone, and marketing the brand to a social media audience.

Solution
I developed the Superduper brand over the course of a year and a half and it is still ongoing. From the beginning I wanted a brand that creative and free enough to experiment with but stay in the realm of positivity and fun.  

Buy some at superduper.supply/ 

supduhd
flowerzz
webweb26
slimebomb
leafys
webweb2

All of this sh*t belongs to Danny Rutledge.
If interested in more please contact me by email

©2018