Superduper is a pin & other goods brand that I started in 2015, steadily releasing different designs throughout its lifespan to add some fun flair to your everyday. Enamel pins, keychains, patches, and embroidered T-shirts.
Product + Packaging Design, Creative Direction
Creating a brand out of thin air, developing a brand voice, illustration and branding tone, and marketing the brand to a social media audience.
I developed the Superduper brand over the course of a year and a half and it is still ongoing. From the beginning I wanted a brand that creative and free enough to experiment with but stay in the realm of positivity and fun.
Buy some at superduper.supply/