Zumiez is an American specialty clothing store based on street / skate / and snow culture.
Their shopping bag changes design annually and is carried throughout their US stores in a variety of sizes and materials.

Shopping Bag Illustration + Print Design
Designed at Zumiez
Design Director – Justin Coyne
Creative Director – Stephanie Cooley

To create an interesting and onbrand illustration that incorporates nods to many of Zumiez brands and other cultural elements.

Working with the inhouse marketing team at Zumiez I got to doodle on their new shopping bag. It's a spot the differences game between the front and back panel packed full of irreverent drawings based on the culture that Zumiez is known for.

Processed with VSCOcam with c1 preset
Processed with VSCOcam with c1 preset
Processed with VSCOcam with c1 preset

All of this sh*t belongs to Danny Rutledge.
If interested in more please contact me by email