For Squarespace’s 2020 Campaign we wanted to switch up how we design our ads a bit. For the first time ever, we showed our actual UI and product in an OOH ad by treating the entire canvas of a poster as a full screen website.

We identified 4 types of businesses, two with a commerce focus and two service oriented, and designed the branding, naming, and look a feel of the websites. We then planned a photoshoot and developed a cohesive art direction that could work in both vertical and horizontal formats which will be seen throughout out-of-home placements in New York, Dallas, Chicago, and London, as well as paid social.

Credits
Creative Director –– Ben Hughes
CCO –– David Lee
Design Directors –– Satu Pelkonen, Nessim Higson
Art Direction & Design –– Danny Rutledge, Matt King, Megan Eckersley
Copywriter –– Clare Anderson
Photographer –– Craig Reynolds
Producer –– Kim Santella
Production Designer — Alex Tutelian
Retouching — Derek Kalisher
Motion –– METHOD Studios